Here’s one of the things I’m curious about seeing at the TPE show: will the “premium” cigar offerings be on the lower end for the mass market appeal? The TPE is an all-encompassing show, lots of convenience store type stuff, so how much of the premium cigar category will be represented? If I’m sounding like a snob, maybe I’m getting to be a little more selective in my old age, I certainly favor quality over quality, although I certainly don’t mind saving a buck! I love Fratello and Omar, and I can’t wait to see him at the show and see what these are all about. It wouldn’t be the first time Omar was a big hit at a trade show!
FRATELLO CIGARS INTRODUCES: FRATELLO BLU, FRATELLO ROSSO AND FRATELLO VERDE
Cigars and Omar de Frias are pleased to announce three new products to debut at the January TPE trade show in Las Vegas, NV.
Fratello Blu, Fratello Rosso and Fratello Verde are bundles that are intended to cater to “Fratello lovers that want a little extra bang for their buck,” says de Frias. “This is an exciting time for us as we’re diving into a new segment of the market, one that we hope will grow our family and our footprint in the industry.”
Produced by La Aurora in Santiago Dominican Republic, the 15-count bundles aim to keep it simple by only offering two sizes in each blend; a 5 x 50 Robusto and a 6 x 50 Toro. The blends are:
Blu: Maduro
Rosso: Habano
Verde: Connecticut
Individual cigars are slated to retail for $3.25 each and packed in bundles of 15 cigars. Fratello plans to begin shipping March 15th 2020.
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