I have a couple questions about this story. I hate to be the guy to criticize, but is this cigar really necessary? Cohiba should stick to being a luxury brand and not try to dabble in the value market, which the Blue, and 7x70s targets. Now I’m going to have to smoke a Blue tonight and reacquaint myself with it. I guess I’d have to say I’m curious about this one.
COHIBA TAKES A BOLD STEP WITH BLUE
New Frontmark is Cohiba’s Largest to Date
Cohiba will debut its largest frontmark to date with the release of Cohiba Blue 7 X 70, an eye-catching cigar named after its sizeable dimensions.
Cohiba Blue 7 X 70 marks the sixth vitola in the Dominican-made collection. Shipping this week with an SRP of $14.99 per cigar, Cohiba Blue 7 X 70 will be presented in the bright blue, handpainted wooden Cohiba Blue boxes, each containing 15 cigars.
Handcrafted at General Cigar Dominicana in Santiago, DR, Cohiba Blue is a velvety, medium-bodied cigar with a three-country blend that represents the world’s most revered tobacco growing regions. The experience is sophisticated and memorable with an enticing aroma.
The Cohiba Blue blend starts with a silky, rosado-hued Honduran Olancho San Agustin (OSA) wrapper that sits atop a Honduran OSA binder, with the layered wrapper-binder imparting subtle, earthy notes. The blend consists of Honduran Jamastran, Nicaraguan Ometepe and Dominican Piloto Cubano that lend hints of cocoa and caramel, with a light touch of sweetness.
Cohiba Blue debuted in 2017 as an expression created to appeal to all who seek the indulgence of a fine cigar.
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You’re right. But, very few marketing dep’ts can resist the idea of another product to fill a niche.