News: Blackbird launches New Cigar Line: the ‘’GLITCH’’

Here’s some news from the folks at Blackbird Cigars. I’m skipping the TPE this year, scheduling problems, but I’ll miss catching up with Jonas and his team. TPE is a good show for releasing more wallet friendly cigars, it seems, these are a very well priced cigar.

The Blackbird team launches new cigar line, the ‘’GLITCH’’, at TPE 2023.

Jonas Santana, Co-Founder of Blackbird Cigars, is excited to announce the newest addition to the company, the GLITCH. ‘‘On behalf of the Blackbird Team, we are more than happy to announce this new product. For us, the feeling of a new creation is always a great motivation to keep growing in the cigar industry. This is an example of… listen to what the team has to say!! We can’t wait for you to enjoy this affordable but great cigar’’. Said Jonas Santana.

How often a GLITCH becomes an opportunity?

In 2022, we were producing a particular blend at our factory, and everything was normal as usual but, after a few days of producing the cigars, our Master Blender arrived at the factory from a trip overseas to check on a tobacco crop. After performing his usual quality control procedures, he was taken by surprise. The blend was not exactly what he was expecting. The Master Blender immediately called for a team meeting at the factory. He questioned everyone to understand what happened.

He needed someone to elaborate how this was possible? Of course, no one had a response, now frustration levels were high. After a couple of minutes in the meeting, one of the new guys told the Master Blender, he didn’t know what was going on with the blend because he did everything correctly. He chose the right tobacco for the blend. Then, the new guy said: The day you left, we received two varieties of tobaccos. I wrote the code names on the bales as I was instructed. With this information, the Master Blender found out the error. The new guy mixed up the codes.

The Master Blender immediately called the partners of the company to explain the situation as he felt the issue was dire. He was wondering how to resolve the problem. This was not the blend the company were supposed to produce. Silence was in the room… Three gentlemen tasting the ‘‘mistaken blend’’ with a frustration that was noticeable on their faces. An inch later, one of the partners asked the Master Blender:

Did you really try this cigar? The Master Blender said: Yes, that is not the blend that I created. The partner asked another question: Did you dislike the flavor profile of the cigar? The Master Blender responded: I was not really thinking about it, why? The partner said: This is what we were looking for. We were looking for an affordable cigar that can compete in this market. The frustrated group turned into a room filled with laughter.

The other partner said: I think I have the name for this blend, we will call it the GLITCH!! The GLITCH is a mistake, a blip, a temporary technical malfunction. In this case, this GLITCH was a wonderful mistake.

This line’s offering will be Claro, Habano and Oscuro. Every box will have 20 cigars and it will be packed in a cardboard box to save the customers in shipping. Each blend will come in Robusto 50×5 (MSRP $6.10 each) and Toro 52×6 (MSRP $6.6 Each).

GLITCH Claro

Wrapper: Ecuadorian Connecticut

Binder: Mexican

Filler: Dominican & USA

GLITCH Habano