Tag Archives: Matt Booth

A Djeep Lighter, New La Gloria Cubana, Punch and Los Statos Deluxe Cigars

Welcome to the “last weekend  of summer”.  My birthday and Labor Day always get me down as they indicate the coming of cooler, and eventually cold, weather, which I dislike.  I like summer.  I like stepping outside in the morning and feeling warm.  I like not having to bundle up.  I know some people like autumn, but it just depresses me.  I’m already looking forward to spring! Anyway, I was going through the checkout line at Walmart this week and my eye usually looks at the selection of lighters, and I saw something I hadn’t seen before, a Djeep Turbo Lighter.  I figured for $5 it was worth a try. I broke a couple torches lately, although I still have plenty, but one more won’t hurt.  It comes full of butane, ready to go, and really works well. It brings to mind the classic Blazer PB207, as it has a cap secured with a chain. It, thankfully, doesn’t have a switch to lock the flame on, which I always thought was a liability. The flame is adjustable and it’s refillable. I’ll use the heck out of it and see how it holds up, but initially I’m impressed.  Djeep is a good name in lighters, the soft flame disposable has always done well, I think I had one Macanudo branded many years ago.  There are probably cheaper torches that work just fine, but this is a brand name and is easily accessible. The link is to Amazon where they sell a six pack and is an affiliate link. If twenty of you buy these it might pay for the one I bought! 

 

I received some new releases from Forged Cigars and General cigars a couple weeks back, and was disappointed to receive the press release, but not the cigars,  for a new La Gloria Cubana, a long time favorite brand.  Fortunately, my friend Phil of Comedy-Cigars-Music shared a couple of his with me.  The La Gloria Cubana Gran Legado is a large figurado, 7¾” x 62, with a Connecticut Broadleaf maduro wrapper over Nicaraguan and Dominican fillers.  Each cigar has a secondary band with a signature of one of the team who created it, and they only use rollers with 15 or more years of experience.  I had a busy week at the day job, and was ready to sit down and relax with a cigar Friday, and I chose this large cigar to do it with.  This was a really good smoke.  I’ve had some issues with some of the La Gloria releases lately, but this ain’t one of them.  It’s huge, so it smoked for about two and a half hours, and had some nice cocoa flavors with some spice through the nose.  Mid way through there was some interesting savory flavors, a cigar this large needs some transitions to keep it interesting.  I really enjoyed this cigar, I think it’s very fairly priced at $15, and I really appreciate Phil sharing his with me.  

 

Next up from Forged was the latest Matt Booth/Justin Andrews colab in the Los Statos Deluxe line, the Connecticut. I’ll be honest, I thought the other “LSD” offerings were OK, but I really like this one, and it’s really hard to get me excited about shade wrapped cigars.  This one has an Ecuador Connecticut wrapper, Esteli, Jalapa, Nicaraguan Habano, and PA Broadleaf fillers, and, get this, it’s made at the Joya de Nicaragua factory!  No wonder I liked it.  Before I read where it was made, I was thinking that this was a really good budget alternative to a Sobremesa Brulee, and now I know why!  This is on a par with the Antaño CT and the Brulee as far as I’m concerned. I’ve smoked a couple of these and really enjoyed them, it’s a smooth, creamy cigar, with some cane sugar sweetness and an appropriate amount of spice.  I need to find some of the other sizes, the Churchill especially.  Look for the purple packaging, because you can’t see the wrapper to know what you’re getting!

 

Moving from the Forged division of STG to the General Cigar Co. side,  I smoked the new Punch Golden Era in Lancero.  Nearly a year ago I wrote about the robusto in this collaboration with Julio and Justo Eiroa of JRE Cigars.  I remember getting the Golden Era along with the Macanudo Vintage Maduro 2013 and being confused by the fact that the Macanudo was the stronger cigar. Like I mentioned last year, unlike the Punch Rare Corojo, this Golden Era actually has Corojo in the blend, Honduran Corojo wrapper with Honduran Corojo and Habano fillers.  This is a nice cigar with some bread and caramel notes.  The press release incorrectly states that this is the only Punch lancero, unless the 7″ x 37 Chop Suey doesn’t count because it was limited.  I think the lancero was better than the robusto, I planned to smoke one while writing this, but a persisting migraine made me scrap that idea. I’ll have one later.  

 

That’s all for today, until the next time, 

 

CigarCraig

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News: STG Acquires Room 101 Cigars, Hires Matt Booth

Crazy news from STG!  I have it on good authority that they were in the market for a boutique cigar company to purchase, I’m a little surprised at this though.  Considering the amount of money I heard thrown around,  Mr. Booth would have to be mad to not consider making a deal.  Obviously, he did! I’m hopeful that everyone involved makes the most of this opportunity! 

 

 

Scandinavian Tobacco Group (STG) announces today that the company has acquired the Room101 cigar brand from Matt Booth and has retained Booth as creative director.

 

 

The acquisition is limited to Room101 cigars and accessories and does not include any

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of Matt Booth’s other Room101 entities
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.

 

Régis Broersma, president of STG’s North America and Rest of World divisions said, “Our acquisition of Room101 Cigars is a strategic move for both STG and Matt Booth, and underpins our collective drive to shake up the category. Matt is a creative force and we’ve admired his ability to surprise and delight the market. On top of that, the Room101 cigar portfolio represents a blue ocean of blends and taste profiles we haven’t been playing in. So this acquisition gives us an even deeper opportunity to innovate and unlock the brand’s potential. We

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’re looking forward to tapping Matt’s bou
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ndless creativity, to doing some really cool cigar projects with him and to working alongside him to keep Room101 true to its roots.”   

 

Matt Booth said, “In my 13 years in this industry, I’ve fought hard to foster Room101’s stance in market and now it is time as a brand to ascend to the next level. This arrangement is nothing short of a watershed moment for myself and our brand family. Room101 Cigars has found its forever home with STG and I am extremely excited to be part of a company that is willing to invest in creative integrity and bold innovation. This partnership will empower Room101 Cigars to stretch outward and become the first true global craft brand in the category.”

Room101 Cigars complements STG’s handmade cigar portfolio which features a stable of heritage and boutique brands. 

 

Room101 will be represented exclusively by STG’s Forged Cigar Company. 

 

The transaction was completed on June 10, 2022. Terms of the deal are not being disclosed.

 

Régis concluded, “Our acquisition of Room101 Cigars represents our willingness to invest in brands with strong growth potential, and we will continue to explore opportunities to expand our market-leading portfolio.”

 

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S is a world-leading manufacturer of handmade and machine-rolled cigars with an annual production of more than four billion cigars. The Group holds market-leading positions in several categories and its products are sold in more than 100 markets. Scandinavian Tobacco Group is headquartered in Copenhagen, Denmark  and employs approximately 10,000 people globally. The Group is also the largest internet and catalog retailer of cigars and related accessories in the US, where STG has over 1 million active online consumers. For more information please visit www.st-group.com

 

About Room101 Cigars

Room101 entered the premium tobacco space in 2009, bringing transformative innovation to the category. Founder Matt Booth proudly served in a cast of characters and branding disruptors in the creation of what has ultimately become the boutique segment of the market. Inspired by the European jet set brands of the 1960s and anchored in Los Angeles, the Room101 portfolio includes Payback, 10th Annv, Doomsayer,  Farce, Hit and Run and The T, as well as Snake Shake, a limited edition release. Please visit www.room101cigars.com for more details.

 

About Forged Cigar Company

Developed to deepen support for the brick and mortar channel, Forged Cigar Company launched in 2021 as an independent national cigar distribution network. Bolstered by independent marketing and customized programming, Forged Cigar Company’s portfolio includes a curated mix of established and cult brands such as Partagas, La Gloria Cubana, Bolivar Cofradia, Diesel and Chillin’ Moose. Forged Cigar Company’s mission includes leveraging relationships with its proprietary network of cigar factories to deliver product innovations uniquely timed to meet retailer and consumer needs

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