News: Drew Estate Re-Imagines, Re-Packages, and Re-Releases the Nica Rustica Brand

Here’s something that may not be well known, but Nica Rustica might be my favorite Drew Estate cigar. I’ve often said that I’d happily buy two or three before I’d buy a Liga Privada, just because I find them to be just as good a cigar at a far better price. I do think they were better with the wild “rustica” tobacco in the blend, not many people got to try that back in 2013, before they were released, bu that tobacco was impossible to source in a sustainable manner, as it grows wild along side the road. It really added something special to the cigar though. The final version ended up being darned good, and I hope they don’t mess it up. The new packaging looks spiffy!

 

Drew Estate unveils a top-to-bottom relaunch of its affordable Nica Rustica brand with a newfound commitment to the trade and consumer, including a detailed roadmap to take the beloved cult brand to the next level !!

 

From the Wynwood Safehouse in Miami, Florida, Drew Estate Founder and President, Jonathan Drew confesses, “We did NO JUSTICE to this beautiful brand the first time around, but now you’re hometown heroes, Drew Estate, are ready for redemption as we re-launch Nica Rustica with a newfo

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und conceptual lens, commitment to excellence, and overarching strategy that I personally warranty to make the good people of Estelí super proud of us. Come join Willy, Pedro, Frank and me for the big debut on the Drew Estate Freestyle Live: Special Edition, which will air on Thursday, May 6th, from 7 p.m. to 9 p.m. on Drew Estate’s Facebook Live page (facebook.com/drewestatecigar).”

 

Founded upon a message of tribute to the people of Estelí, Nicaragua, the completely new packaging and artwork has been hand painted by Subculture Studios’ lead artist Richard “Dog” Diaz, celebrating the home to La Gran Fabrica Drew Estate and

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the good people who live there.

 

“The Pride of Estelí” … rugged, robust, rustic and always satisfying, Nica Rustica Broadleaf Selection is a medium-to-full bodied smoke that’s unpolished, unrefined and perfect for hardcore tobacco lovers. As part of Nica Rustica’s relaunch, graffiti artist Diaz draws his inspiration from the colorful colonial houses that make up Estelí’s lively, winding street barrios. Drew Estate is replacing Nica Rustica’s traditional black-bundle packaging with classy wooden boxes that adorn Diaz’s artwork. The “El Brujito” image of a shaman (or witch doctor) that was carved in stone by Pre-Colombian indigenous folk living near Estelí more than 6,000 years ago is retained in some parts of the presentation, but respectfully minimized in the new rendition.

 

People who have grown to love Nica Rustica need not worry, as the Nica Rustica blend will remain unchanged and will retain its dark, rustic, spicy and robust flavor profile, though it will now be known as Nica Rustica Broadleaf. Nica Rustica Broadleaf features a Connecticut River Valley Broadleaf Medium wrapper, Mexican San Andres Negro binder and Nicaraguan filler tobaccos from Estelí and Jalapa, with availability beginning in July for three sizes: Belly (7 1⁄2 x 54, Belicoso), El Brujito (6 x 52, Toro) and Short Robusto (4 1⁄2 x 50). Each vitola will be packaged in 25-count boxes.

 

 

Jonathan Drew continues, “When Drew Estate opened its doors in Estelí in 1998, the mission, philosophy and mantra was to unite New York City and Nicaragua to birth a cigar company unlike any that the world has ever experienced. From our earliest days, the most important core value was our bond to Estelí, the newly proclaimed ‘Mecca of Cigars.’ Nica Rustica has always been a high tribute to our Nicaraguan colleagues and community, as well as toward its boundless future. This redo is long overdue, and we nailed it in every aspect. We are investing huge Swisher money behind this brand, believe that.”

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Nica Rustica provides excellent value for premium cigar smokers, from beginners to aficionados. Belly has an MSRP of $161.93/box or $6.48/cigar; El Brujito’s MSRP is $143.93/box or $5.76/cigar, and Short Robusto has an MSRP of $125.93/box or $5.04/cigar. The re-imagined Nica Rustica cigars will be available beginning in July.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world

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. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Ni

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caraguan headquarters, Drew Estate produces a variety of brands such as ACID, He

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rrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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News: Joya de Nicaragua to Release Diplomatic Favorites: Numero Uno L’Ambassadeur and Le Premier

Drew Estate has been loading up with news ahead of the Thursday Freestyle Live show where they will be talking about all  these cool things. This is one that I like because I like the Numero Uno, I mean, for a Connecticut wrapped cigar and all! Really there’s only a handful of shade cigars I gravitate to, and this is one. 

 

Originally given exclusively to world leaders by Nicaraguan ambassadors on official missions, Joya de Nicaragua’s Numero Uno has become a favorite for cigar enthusiasts everywhere since its introduction in the United States in 2019. Numero Uno has received numerous awards, becoming the top cigar of 2018 and 2019, and was recently named the No. 6 cigar in Cigar Aficionado’s Top 25 list of 2020 with a 95-point rating. The 2021 release of the limited edition Numero Uno cigars will be showcased by Juan Ignacio Martinez, Executive President of Joya de Nicaragua, and the Drew Estate team during Freestyle Live: Special Edition on May 6, beginning at 7 p.m. Eastern on Drew Estate’s Facebook page (facebook.com/drewestatecigar).

 

Numero Uno is part of Joya de Nicaragua’s Obras Maestras line

. The highly acclaimed cigar Numero Uno cigar is available in two sizes: L’Ambassadeur (6 5/8 x 44, Lancero) and Le Premier (6 7/8 x 48, Churchill). Numero Uno features a smooth, Ecuador Connecticut wrapper and Nicaragua binder and filler tobaccos to create a mellow-

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to medium-bodied and flavorful smoking experience with lots of rich creaminess.

 

“It is very exciting for us to announce that we are preparing the annual batch of Numero Uno for the United States. Receiving another iconic award this year, now by Cigar Aficionado, reaffirms that our commitment to quality is recognized by the industry and cigar lovers around the world, and we are happy we were able to guarantee the annual allocation plus additional boxes to satisfy the overwhelming demand for the fantastic cigar,” says Martinez.

 

The 2021 a

nnual release will offer a limited amount of each vitola, exclusively for Drew Diplomat Program participants. The 2021 Numero Uno limited edition cigars will be available beginning in August. The MSRP for L’Ambassadeur will be

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$15.75/cigar and $16.95/cigar for Le Premier.

 

About Joya de Nicaragua

Joya de Nicaragua is a family-owned tobacco grower and cigar factory. Established in 1968, it is the first and most authentic premium handmade cigar manufacturer from Nicaragua. Based in Estelí, many regard Joya de Nicaragua as the patriarch of the Nicaraguan cigar industry, and its cigars are sold in more than 55 countries around the world. The company’s commitment to quality, along with its skillful and resilient people, have been rewarded with the industry recognition of “Cigar Factory of the Year” for the last three years in a row.

For more information, visit joyacigars.com.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new

and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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Some Blackbird Cigars and a Cigar Auction

I had some other cigars I was going to talk about besides the two or three Blackbird cigars, but I think I’ll save them for another day, as it looks like it’s going to be nice weather and I don’t want to be typing all day! So let’s get right to it! Wednesday evening I went to Cigar Mojo in nearby King Of Prussia, PA to an event featuring Jonas Santana of Blackbird Cigars. I had met Jonas last year at the TPE show and felt like we hit it off, so I wanted to hang out with him again and show my support. I’ve been impressed with the Blackbird line overall, and picked up a few of my favorites, this time in the Gran Toro size. I smoked The Crow in the toro size, as a matter of fact, I bought the last three they had. The Crow is their San Andrés offering, with a habano binder, and Nicaraguan, Pennsylvanian, Corojo and Criollo 98 fillers (before you ask, I’m not clear on where the Corojo and Criollo 98 come from, or what varietals the Nicaraguan and Pennsylvanian are. It’s odd that they mix it up that way in the description but it happens in multilingual scenarios). This is a bold and relatively strong cigar, I like it. The one I smoked had a wrapper split, which was noticed by Wade, one of CigarMojo’s owners, who, despite my protestations, had Mark Weissenberger, who’s the broker for Blackbird Cigars, stick a corona in my pocket to compensate. The wrapper problem turned out to not be an issue at all, it burned right through. I’ll admit that if I were a “normal” consumer I can see where a cracked cigar would be a replaceable event for a retailer, I give more leeway personally. Now, I’m not going to be taken advantage of, if I see a sales clerk drop a cigar I’m going to ask for another one, but I can live with life’s little inconveniences. As I was preparing to leave the event, I went to the table where Jonas and Mark were sitting and they happened to have been live with John Remer of Johnny Smokes Uncut of  the Facebook group of the same name. We hadn’t met before, but had been on a Zoom event together recently. He didn’t recognize me, had me on real quick, I left a comment on the live stream which he read eventually, then it dawned on him who I was, and hilarity ensued. It was one of a handful of events I’ve been to over the last year-plus, and it was nice to hang out and meet some people.

 

I smoked that Blackbird The Crow Corona yesterday. I generally avoid coronas unless I have some specific time constraints, it’s situational. What I like about this “corona” is that it’s more a Lonsdale or Cervantes than corona, at 6″ x 44. This is a great size, in my opinion, two more ring gauge and it would be perfect. Of course, because it burns a little hotter, it seems a little sharper in flavor than the 6″ x 54 Gran Toro, and it occurs to me t

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hat I forgot to mention the size of the Gran Toro above, so here it is. I needn’t repeat the wrapper/binder/filler, because it’s the same as above. I had some interruptions and smoke this cigar basically  in two sittings and it was as good on the relight after two hours as it was initially, which is something, I guess. I think I almost liked this one better in the Corona, I will have to do more research. 

 

I smoked The Rook later last night in the 6″ x 54 Gran Toro (I wanted to get the size in early before I forgot again, even though it’s the same as the Gran Toro in all the lines). I picked up some Rooks because I’m a Sumatra fan and I had smoked and enjoyed this in the Robusto size before. Like I said, this has a Sumatra Wrapper with a Habano binder and Nicaraguan and Dominican fillers. This is a milder cigar than the Crow, which is probably the strongest cigar in their portfolio, but it’s definitely medium bodied. It has a nice sweetness with some creaminess, with a little earthiness too. It’s really very nice. I only bought these in the Gran Toro, and now I’m wondering about the Corona, I’m feeling a little regret. Not too much regret as the Toro is very nice. If you are a Sumatra fan, this is a good one. 

 

 

Editori

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al

I’m not generally one to get into cigar auctions, but I recently sold an item (not cigar related) at auction and I thought I’d have a look at Scotty’s Cigars Auctions. Full disclosure: Scotty’s is an advertiser, but this is unsolicited, and I took part in this auction 100% as a consu

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mer without their prior knowledge. I actually did it out of curiosity to see if people were looking at th

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is feature, and, sadly, I don’t think people are! So I’m here (now that I won and got a great deal 😁) to tell you to go there and keep an eye out for their auctions! There were a couple great deal that have been missed out on already, I would have loved to have grabbed a box of H.Upmann AF Fernandez for $99.  I got a fiver of Sin Compromiso for $51 with a few dollars shipping, which I’m happy with, heck, I almost feel like a criminal. Like I said, I know they advertise with me, but they didn’t ask me to do this, it was totally a secret shopper kind of thing. I wanted there to be some action on the auction! By the way, I’m told that the website’s inventory is accurate, so if you see it’s in stock, it should be in stock!

 

That’s all for today, until the next time, 

 

CigarCraig

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News: Drew Estate to Release 2021 Limited Edition Undercrown Dojo Dogma Maduro and Sun Grown

Here’s some more news from Drew Estate, it’s sure been a busy news week from DE (and JdN, which is distributed by DE). I normally would let Dojo pimp their own stuff, but since this is out in the wild, and they are great cigars, I’m happy to pass the news along.  I love the extra little punch that the Dogma blend has because they based it off the Corona Viva which has extra ligero in the blend. They are tasty smokes whatever way you look at it. 

 

Drew Estate and Cigar Dojo team up once again to release the 2021 limited edition Undercrown Dojo Dogma Sun Grown and Undercrown Dojo Dogma Maduro. The pair of box-pressed Undercrown Dojo Dogma cigars will be available exclusively for Drew Diplomat Program participants and will be showcased on “Freestyle Live: Special Edition” on Drew Estate’s Facebook page (facebook.com/drewestatecigar) on Thursday, May 6, at 7 p.m. Eastern.

 

Drew Estate released the first Undercrown Dojo Dogma to celebrate Cigar Dojo’s first anniversary in 2014 to massive acclaim. The first Undercrown Dojo Dogma Sun Grown appeared three years later after the Cigar Dojo team named Drew Estate’s Undercrown Sun Grown its “Cigar of the Year.” Since then, the annual release of Undercrown Dojo Dogma has become highly anticipated for cigar connoisseurs who quickly snatch up the limited-edition box-pressed cigars.

 

Jonathan Drew, Drew Estate Founder and President explains, “The Cigar Dojo community represents true cigar fellowship … !! DE has always been proud of our association with Dojo and the vast, diverse crew who rep the name. Undercrown Dojo Dogma is a passion project for our factory torcedors and Pedro Gomez, our Factory Spokesman, who feel as though they are expressing their heart and soul directly to the final consumers with each puff … almost as if they are speaking to them, face-to-face during our factory tours, Cigar Safari.”

 

Undercrown Dojo Dogma Maduro is a powerhouse cigar that was blend-based upon the Undercrown Corona Viva mega-hit. It’s composed of a toothy Mexican San Andres Maduro wrapper, a spicy Connecticut stalk-cut and stalk-cured Habano binder and incorporates a filler tobacco recipe featuring only the highest quality Nicaraguan Habano and Brazilian Mata Fina leaves. Earthy, rich and smooth with inherent sweetness, the 2021 Undercrown Dojo Dogma Maduro is a medium-to full-bodied cigar that is box-pressed and will be featured in the Corona Gorda (6 x 56) vitola. Previously, Undercrown Dojo Dogma Maduro cigars were packaged in 10-Count Soft Packs, but they will now be featured in 10-count wooden boxes that will be emblazoned with both the Undercrown and Cigar Dojo logos.

 

The box-pressed Undercrown Dojo Dogma Sun Grown (5 x 54, Robusto) features an Ecuadorian Sumatra sun-grown wrapper, Connecticut River Valley stalk-cut and stalk-cured sun-grown Habano binder and a blend of Nicaraguan premium filler tobaccos, including a leaf of extensively-aged ligero from the Nueva Segovia region along the Nicaraguan border of Honduras, providing extra body to the blend. Dogma Sun Grown will be packaged in 24-count wooden boxes that also feature the Undercrown and Cigar Dojo logos.

 

From the Cigar Dojo studios in Lakewood, Colorado, Master Sensei Eric Guttormson comments, “Undercrown Dojo Dogma has been our most popular collaborative cigar by far. They smoke great right out of the box and improve even more with proper age. Our friends and retailers who make up the Cigar Dojo community truly look forward to its release every year, and they never last long on retailers’ shelves or inside consumers’ humidors.”

 

 

The Undercrown Dojo Dogma Sun Grown is packaged in 24-count wooden boxes with an MSRP of $258 and will be available beginning in August. Undercrown Dojo Dogma Maduro is packaged in 10-count wooden boxes with an MSRP of $112 and will begin shipping in October.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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News: Herrera Estelí Limited Edition Lanceros Return as Drew Diplomat Program Exclusive

If you’re a Lancero fan, you can hardly go wrong with the Herrera Esteli

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Lanceros.  To be honest, I enjoy the Lancero about the most in the regular Herrera Esteli line, taking the Norteño and Brazilian Maduro out of the equation. Something about the Lanceros hit me right, and it doesn’t have anything to do with any wrapper to filler ratio nonsense. Then ther

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e’s the broadleaf version that’s super yummy. Read on…

 

Drew Estate will release limited edition Lanceros for Herrera Estelí Habano and Herrera Estelí Connecticut Broadleaf for 2021. Exclusive for Drew Diplomat Program participants, the limited-edition Herrera Estelí Lanceros will debut during Drew Estate’s Freestyle Live: Special Edition, which airs on Thursday, May 6th, from 7 p.m. to 9 p.m. Eastern on Drew Estate’s Facebook Live page (facebook.com/drewestatecigar).

 

A notoriously difficult vitola to make, there are only four bunchero-rollera teams at La Gran Fabrica Drew Estate who are qualified to craft the Lancero size (7 x 38) due to its narrow ring gauge. Lanceros require expert hands to perfectly arrange the individual tobacco components, assuring the cigars’ complexity and ideal draw, which is difficult to attain. Cigar connoisseurs around the world appreciate the Lancero vitola partly because they respect the handcrafted talent that’s necessary to create the cigars and partly because they enjoy the heavy wrapper emphasis realized while smoking a Lancero.

 

Willy Herrera, Master Blender of Drew Estate, says from the El Titan de Bronze factory in Little Havana, “The Lancero size is the one vitola where you get to experience the real essence of a cigar’s blend and savor the truest taste of all of the cigar’s individual components. In larger sizes, where there is proportionally more binder and filler leaf in the blend, a wrapper’s flavor profile might be masked a little bit. A Lancero brings out the intensity of all the tobaccos’ flavor. I always prefer to smoke a Lancero when I can, and I wanted to make sure fans of Herrera Estelí could enjoy the same experience.”

 

The Herrera Estelí Habano Lancero is made using a flavorful Ecuadorian Habano wrapper, Honduran Habano binder and Nicaraguan filler tobaccos. The medium-bodied cigars are sweet and spicy with cedar wood notes. The Herrera Estelí Connecticut Broadleaf Lancero is composed of an exceptional higher priming of Connecticut Broadleaf wrapper that Drew Estate reserves throughout the year exclusively for this cigar, a bold Brazilian Mata Fina and rich Nicaraguan filler tobaccos. The blend offers a smoking experience that’s spicy, elegant and smooth.

 

Jonathan Drew, Drew Estate Founder and President, adds from the Wynwood Safehouse, “Lanceros are certainly not as popular as large ring gauge cigars, but they have a cult following amongst the most educated cigar geeks who love majestic capa leaf, what I call the ‘oro’ of the plant. Everyone knows that Willy blends spectacular Lanceros.”

 

Both the Herrera Estelí Habano and Herrera Estelí Connecticut Broadleaf Lancero are packaged in 15-count boxes with an MSRP of $194.24. The cigars will be available exclusive to Drew Diplomat Program participants. Herrera Estelí Connecticut Broadleaf Lancero will be available beginning in June; Herrera Estelí Habano Lancero will be available beginning in August.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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