News: Drew Estate 25th Celebration Bash Set for Texas on September 25th

It’s hard to believe that Drew Estate is celebrating 25 years this year. It’s harder still to believe that 1996 was 25 years ago! Check out the celebration plans. I doubt I’ll be going to the celebration, but who knows, things could change!

 

This year marks the 25th anniversary of Drew Estate and The Rebirth of Cigars Movement. To celebrate this momentous occasion, the company is inviting you, consumers, retailers and cigar media to its epic blow-out birthday bash, entitled “DE25.” DE25 will be held on Sept. 25 at the Southfork Ranch in Parker, Texas, part of the Dallas/Fort Worth Metropolitan area. The DE25 celebration will include the unveiling of Drew Estate’s newest brands, with a first-to-experience approach for consumers and trade partners together.

 

Guests who purchase tickets to attend DE25 will receive an onslaught of “packages” worthy of the company’s single biggest milestone event in its history. Before the event, ticket-holders will first receive at their homes a pre-party package of goods that includes exclusive, next level DE25 swag. Later, upon arrival at the Southfork Ranch (made famous in the television show “Dallas”), atten

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a numbered commemorative box that is sure to become a serious collector’s item that contains 9 premium Drew Estate cigars. Additionally, guests will receive a very high-end DE25 backpack filled with DE25 branded items, including first-class cigar accessories, plus other surprises that we cannot divulge today.

 

The DE25 event extravaganza will begin at 2 p.m. with a tailgate pre-party. Attendees will enjoy appetizers,

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Drew Estate cigar brand sensory activations and other new experiences that the company is planning to roll out exclusively for the event, all the while savoring their favorite Drew Estate cigars. The celebration will ramp up at 6 p.m. when guests are invited inside the beautiful event space for the full-monty experience, including live music performances, a full dinner, lots of great spirits … and even more Drew Estate swag and cigars. During DE25, Drew Estate will debut its new major brand releases, as well as several new cigar sizes to existing brands, giving guests the exclusive opportunity to be the first to see, touch and smoke them.

 

 

From Wynwood, Miami, Jonathan Drew, Founder and President of Drew Estate says “I imagine that most people are drawn to DE because of our company culture, lifestyle brand, and product innovation … but first and foremost we are a company with a huge heart, which has served as our North Star through 25 orbits around the Earth’s sun. I look forward to DE25 in the deepest sense, to spend this emotional and proud moment with each of you. I can’t wait to see everyone with us, together, on this historic day.”

 

Since 1996, Drew Estate has led The Rebirth of Cigars Movement, shaking up the premium cigar industry in a disruptive and irreverent New York style that invites everyone to be themselves and celebrate their uniqueness, while enjoying a premium cigar. Based on innovative brands, experiential events, and a heavily embraced company cult

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ure, the Drew lifestyle brand has grown from a small retail kiosk selling premium cigars inside the World Trade Center into a cigar-making juggernaut with one of the world’s largest cigar factories, La Gran Fabrica Drew Estate in Estelí, Nicaragua.

 

Every step of the way, Drew Estate has relentlessly worked to strengthen its connection with loyal fans, as well as the family of brick & mortar retailers who sell them. Far from being a self-congratulatory slap-on-the-back, DE25 will be a massive extravaganza of gratitude and appreciation for the good people who believe in Drew Estate and continue to journey with the company, one glorious puff at a time.

 

DE25 attendance will be limited to 2,500 guests. Drew Diplomat members and Drew Estate retailers may purchase tickets at a discounted “Early Bird Special” rate of $350 beginning on May 7 at 3 p.m. Eastern through May 13. Tickets go on sale for the general public on May 14 and cost $400. General admission tickets may be purchased at drewestate.com/de25 starting May 14th.

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest

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growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attr

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act new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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News: Drew Estate Unveils Undercrown 10 to Commemorate its “Decade of Dedication”

Here’s some Friday news. Last night on Drew Estate’s Freestyle Live event they announced this cigar. The cigar was included as a “mystery cigar” with the Freestyle Live pack, and I smoked it and it was really good. I was fooled though, I didn’t think it was a San Andrés wrapped cigar, it tasted more Broadleafy to me, and I wasn’t the only one who thought so. Whatever I think, it was San Anrés and is a great cigar, and I look forward to it’s release. I can remember hearing about the Undercrown back in 2011 when I was at Cigar Safari for the first time. I dig it.

 

Drew Estate is commemorating ten years of Undercrown with the global release of Undercrown 10, a bold new ultra-premium addition to Undercrown’s current premium lineup of Maduro, Shade and Sun Grown expressions.

 

To celebrate the brand’s anniversary in 2021, Drew Estate is getting “All Dekked Out,” a tag line that denotes Undercrown 10’s elegant packaging and reinforces the pride of Undercrown’s ten years of excellence. The new, sophisticated packaging is surpassed only by Undercrown 10’s complex, rich and bold blend of ultra-premium aged tobaccos that includes the highest priming of Mexican San Andres dark wrapper, the very finest Broadleaf binder from the Connecticut River Valley, and a tripa blend of select and rare Nicaraguan tobaccos.

 

“Undercrown 10 offers smokers an experience of Mexican hot chocolate … naturally sweet with hints of raisin and cacao … waves of intense black pepper … along with notes of sun-dried cherries, espresso, woodiness and earthiness,” says La Gran Fabrica Drew Estate Factory Spokesman, Pedro Gomez.

 

Undercrown 10 will debut with four core vitolas: Toro (6 x 52), Robusto (5 x 50), Corona (5 x 43) and Corona Doble (7 x 50), each available in 20-count boxes. A limited-edition Undercrown 10 “Factory Floor Edition” (6 x 46 Lonsdale) will additionally debut in July. The Undercrown 10 Factory Floor Edit

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ion is packaged in commemorative 20-count boxes, and includes a unique “tobacco leaf library,” offering each lucky purchaser the opportunity to see, smell and touch the very leaves that Drew Estate’s torcedores painstakingly chose for Undercrown 10’s new powerhouse blend. Finally, the Undercrown 10 Tuani Belicoso (6 x 52) will be exclusively available in a special 2-count presentation coffin/box at Undercrown 10 events hosted by Gomez.

 

 

Jonathan Drew, Drew Estate’s Founder and President pontificates, “Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny … as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”

 

Born on the factory floor at La Gran Fabrica Drew Estate, the Undercrown brand is a passionate testament to the creative talent, dedication and self-determination of Drew Estate’s torcedores. Blended with many of the same rare vintages found in Liga Privada, Undercrown quickly became a grand slam for Drew Estate as consumers felt a deep personal connection to the grass-roots firebrand that celebrates the typically unheralded working-class heroes employed at the Drew Estate cigar factory.

 

Undercrown 10’s core vitolas will ship to retailers beginning in May. MSRPs for the Undercrown 10 cigars will be: Robusto $235/box or $11.75/cigar; Toro $240/box or $12/cigar; Corona Doble $270/box or $13.50/cigar; and Corona Viva $210/box or $10.50/cigar. Undercrown 10 Factory Floor Edition will debut in July with an MSRP of $272/box or $13.60/cigar.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique

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tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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News: Drew Estate Re-Imagines, Re-Packages, and Re-Releases the Nica Rustica Brand

Here’s something that may not be well known, but Nica Rustica might be my favorite Drew Estate cigar. I’ve often said that I’d happily buy two or three before I’d buy a Liga Privada, just because I find them to be just as good a cigar at a far better price. I do think they were better with the wild “rustica” tobacco in the blend, not many people got to try that back in 2013, before they were released, bu that tobacco was impossible to source in a sustainable manner, as it grows wild along side the road. It really added something special to the cigar though. The final version ended up being darned good, and I hope they don’t mess it up. The new packaging looks spiffy!

 

Drew Estate unveils a top-to-bottom relaunch of its affordable Nica Rustica brand with a newfound commitment to the trade and consumer, including a detailed roadmap to take the beloved cult brand to the next level !!

 

From the Wynwood Safehouse in Miami, Florida, Drew Estate Founder and President, Jonathan Drew confesses, “We did NO JUSTICE to this beautiful brand the first time around, but now you’re hometown heroes, Drew Estate, are ready for redemption as we re-launch Nica Rustica with a newfo

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und conceptual lens, commitment to excellence, and overarching strategy that I personally warranty to make the good people of Estelí super proud of us. Come join Willy, Pedro, Frank and me for the big debut on the Drew Estate Freestyle Live: Special Edition, which will air on Thursday, May 6th, from 7 p.m. to 9 p.m. on Drew Estate’s Facebook Live page (facebook.com/drewestatecigar).”

 

Founded upon a message of tribute to the people of Estelí, Nicaragua, the completely new packaging and artwork has been hand painted by Subculture Studios’ lead artist Richard “Dog” Diaz, celebrating the home to La Gran Fabrica Drew Estate and

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the good people who live there.

 

“The Pride of Estelí” … rugged, robust, rustic and always satisfying, Nica Rustica Broadleaf Selection is a medium-to-full bodied smoke that’s unpolished, unrefined and perfect for hardcore tobacco lovers. As part of Nica Rustica’s relaunch, graffiti artist Diaz draws his inspiration from the colorful colonial houses that make up Estelí’s lively, winding street barrios. Drew Estate is replacing Nica Rustica’s traditional black-bundle packaging with classy wooden boxes that adorn Diaz’s artwork. The “El Brujito” image of a shaman (or witch doctor) that was carved in stone by Pre-Colombian indigenous folk living near Estelí more than 6,000 years ago is retained in some parts of the presentation, but respectfully minimized in the new rendition.

 

People who have grown to love Nica Rustica need not worry, as the Nica Rustica blend will remain unchanged and will retain its dark, rustic, spicy and robust flavor profile, though it will now be known as Nica Rustica Broadleaf. Nica Rustica Broadleaf features a Connecticut River Valley Broadleaf Medium wrapper, Mexican San Andres Negro binder and Nicaraguan filler tobaccos from Estelí and Jalapa, with availability beginning in July for three sizes: Belly (7 1⁄2 x 54, Belicoso), El Brujito (6 x 52, Toro) and Short Robusto (4 1⁄2 x 50). Each vitola will be packaged in 25-count boxes.

 

 

Jonathan Drew continues, “When Drew Estate opened its doors in Estelí in 1998, the mission, philosophy and mantra was to unite New York City and Nicaragua to birth a cigar company unlike any that the world has ever experienced. From our earliest days, the most important core value was our bond to Estelí, the newly proclaimed ‘Mecca of Cigars.’ Nica Rustica has always been a high tribute to our Nicaraguan colleagues and community, as well as toward its boundless future. This redo is long overdue, and we nailed it in every aspect. We are investing huge Swisher money behind this brand, believe that.”

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Nica Rustica provides excellent value for premium cigar smokers, from beginners to aficionados. Belly has an MSRP of $161.93/box or $6.48/cigar; El Brujito’s MSRP is $143.93/box or $5.76/cigar, and Short Robusto has an MSRP of $125.93/box or $5.04/cigar. The re-imagined Nica Rustica cigars will be available beginning in July.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world

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. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Ni

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caraguan headquarters, Drew Estate produces a variety of brands such as ACID, He

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rrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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News: Joya de Nicaragua to Release Diplomatic Favorites: Numero Uno L’Ambassadeur and Le Premier

Drew Estate has been loading up with news ahead of the Thursday Freestyle Live show where they will be talking about all  these cool things. This is one that I like because I like the Numero Uno, I mean, for a Connecticut wrapped cigar and all! Really there’s only a handful of shade cigars I gravitate to, and this is one. 

 

Originally given exclusively to world leaders by Nicaraguan ambassadors on official missions, Joya de Nicaragua’s Numero Uno has become a favorite for cigar enthusiasts everywhere since its introduction in the United States in 2019. Numero Uno has received numerous awards, becoming the top cigar of 2018 and 2019, and was recently named the No. 6 cigar in Cigar Aficionado’s Top 25 list of 2020 with a 95-point rating. The 2021 release of the limited edition Numero Uno cigars will be showcased by Juan Ignacio Martinez, Executive President of Joya de Nicaragua, and the Drew Estate team during Freestyle Live: Special Edition on May 6, beginning at 7 p.m. Eastern on Drew Estate’s Facebook page (facebook.com/drewestatecigar).

 

Numero Uno is part of Joya de Nicaragua’s Obras Maestras line

. The highly acclaimed cigar Numero Uno cigar is available in two sizes: L’Ambassadeur (6 5/8 x 44, Lancero) and Le Premier (6 7/8 x 48, Churchill). Numero Uno features a smooth, Ecuador Connecticut wrapper and Nicaragua binder and filler tobaccos to create a mellow-

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to medium-bodied and flavorful smoking experience with lots of rich creaminess.

 

“It is very exciting for us to announce that we are preparing the annual batch of Numero Uno for the United States. Receiving another iconic award this year, now by Cigar Aficionado, reaffirms that our commitment to quality is recognized by the industry and cigar lovers around the world, and we are happy we were able to guarantee the annual allocation plus additional boxes to satisfy the overwhelming demand for the fantastic cigar,” says Martinez.

 

The 2021 a

nnual release will offer a limited amount of each vitola, exclusively for Drew Diplomat Program participants. The 2021 Numero Uno limited edition cigars will be available beginning in August. The MSRP for L’Ambassadeur will be

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$15.75/cigar and $16.95/cigar for Le Premier.

 

About Joya de Nicaragua

Joya de Nicaragua is a family-owned tobacco grower and cigar factory. Established in 1968, it is the first and most authentic premium handmade cigar manufacturer from Nicaragua. Based in Estelí, many regard Joya de Nicaragua as the patriarch of the Nicaraguan cigar industry, and its cigars are sold in more than 55 countries around the world. The company’s commitment to quality, along with its skillful and resilient people, have been rewarded with the industry recognition of “Cigar Factory of the Year” for the last three years in a row.

For more information, visit joyacigars.com.

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new

and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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Some Blackbird Cigars and a Cigar Auction

I had some other cigars I was going to talk about besides the two or three Blackbird cigars, but I think I’ll save them for another day, as it looks like it’s going to be nice weather and I don’t want to be typing all day! So let’s get right to it! Wednesday evening I went to Cigar Mojo in nearby King Of Prussia, PA to an event featuring Jonas Santana of Blackbird Cigars. I had met Jonas last year at the TPE show and felt like we hit it off, so I wanted to hang out with him again and show my support. I’ve been impressed with the Blackbird line overall, and picked up a few of my favorites, this time in the Gran Toro size. I smoked The Crow in the toro size, as a matter of fact, I bought the last three they had. The Crow is their San Andrés offering, with a habano binder, and Nicaraguan, Pennsylvanian, Corojo and Criollo 98 fillers (before you ask, I’m not clear on where the Corojo and Criollo 98 come from, or what varietals the Nicaraguan and Pennsylvanian are. It’s odd that they mix it up that way in the description but it happens in multilingual scenarios). This is a bold and relatively strong cigar, I like it. The one I smoked had a wrapper split, which was noticed by Wade, one of CigarMojo’s owners, who, despite my protestations, had Mark Weissenberger, who’s the broker for Blackbird Cigars, stick a corona in my pocket to compensate. The wrapper problem turned out to not be an issue at all, it burned right through. I’ll admit that if I were a “normal” consumer I can see where a cracked cigar would be a replaceable event for a retailer, I give more leeway personally. Now, I’m not going to be taken advantage of, if I see a sales clerk drop a cigar I’m going to ask for another one, but I can live with life’s little inconveniences. As I was preparing to leave the event, I went to the table where Jonas and Mark were sitting and they happened to have been live with John Remer of Johnny Smokes Uncut of  the Facebook group of the same name. We hadn’t met before, but had been on a Zoom event together recently. He didn’t recognize me, had me on real quick, I left a comment on the live stream which he read eventually, then it dawned on him who I was, and hilarity ensued. It was one of a handful of events I’ve been to over the last year-plus, and it was nice to hang out and meet some people.

 

I smoked that Blackbird The Crow Corona yesterday. I generally avoid coronas unless I have some specific time constraints, it’s situational. What I like about this “corona” is that it’s more a Lonsdale or Cervantes than corona, at 6″ x 44. This is a great size, in my opinion, two more ring gauge and it would be perfect. Of course, because it burns a little hotter, it seems a little sharper in flavor than the 6″ x 54 Gran Toro, and it occurs to me t

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hat I forgot to mention the size of the Gran Toro above, so here it is. I needn’t repeat the wrapper/binder/filler, because it’s the same as above. I had some interruptions and smoke this cigar basically  in two sittings and it was as good on the relight after two hours as it was initially, which is something, I guess. I think I almost liked this one better in the Corona, I will have to do more research. 

 

I smoked The Rook later last night in the 6″ x 54 Gran Toro (I wanted to get the size in early before I forgot again, even though it’s the same as the Gran Toro in all the lines). I picked up some Rooks because I’m a Sumatra fan and I had smoked and enjoyed this in the Robusto size before. Like I said, this has a Sumatra Wrapper with a Habano binder and Nicaraguan and Dominican fillers. This is a milder cigar than the Crow, which is probably the strongest cigar in their portfolio, but it’s definitely medium bodied. It has a nice sweetness with some creaminess, with a little earthiness too. It’s really very nice. I only bought these in the Gran Toro, and now I’m wondering about the Corona, I’m feeling a little regret. Not too much regret as the Toro is very nice. If you are a Sumatra fan, this is a good one. 

 

 

Editori

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al

I’m not generally one to get into cigar auctions, but I recently sold an item (not cigar related) at auction and I thought I’d have a look at Scotty’s Cigars Auctions. Full disclosure: Scotty’s is an advertiser, but this is unsolicited, and I took part in this auction 100% as a consu

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mer without their prior knowledge. I actually did it out of curiosity to see if people were looking at th

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is feature, and, sadly, I don’t think people are! So I’m here (now that I won and got a great deal 😁) to tell you to go there and keep an eye out for their auctions! There were a couple great deal that have been missed out on already, I would have loved to have grabbed a box of H.Upmann AF Fernandez for $99.  I got a fiver of Sin Compromiso for $51 with a few dollars shipping, which I’m happy with, heck, I almost feel like a criminal. Like I said, I know they advertise with me, but they didn’t ask me to do this, it was totally a secret shopper kind of thing. I wanted there to be some action on the auction! By the way, I’m told that the website’s inventory is accurate, so if you see it’s in stock, it should be in stock!

 

That’s all for today, until the next time, 

 

CigarCraig

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