Tag Archives: Room101

News: Room101 Cigars Daruma Returning

I think this is the first Room101 brand to be released under STG ownership.  I remember smoking the Darumas when they came out, I don’t remember them being in the Ranfla perfecto shape with paper wrap.  It’s a nice presentation! 

 

ROOM101 RESURRECTS REVERED DARUMA BLEND

 

Room101 originally released Daruma in 2012 as a follow up to Namakubi to reflect the authentic heartbeat of the Room101 cigar collection. Nearly a dozen years later, Daruma is back to begin a new chapter of perseverance and good fortune.

 

For those of you who aren’t up on Japanese talismans, a Daruma is a small papier mache figure used in Japan and around the world as a goal setting tool. Its egg-like shape is connected to perseverance: if a Daruma is knocked down, it will stand right back up. When setting a goal for the year, one of the eyes of the figure gets penciled in, and when the goal is achieved, the second eye gets penciled in and the Daruma gets lit on fire in celebration of the achievement. It’s not dissimilar to lighting a cigar to mark a special occasion.

 

Matt Booth said, “The return of Daruma is symbolic of the relationship with STG and Room101 moving forward. It represents the opportunity for Room101 to spread its wings which has always been our goal. And just as goals change and times change, Daruma has evolved. The Daruma of 2011 would not be the Daruma of today. The blend is correct and appropriate for now and begins a new chapter for both Daruma and Room101. This cigar is exactly what it needs to be, and it gives people exactly what it needs to give them. Light up a Daruma and celebrate how far you come and set a course for your next big adventure.”

 

Daruma is a Nicaraguan puro made proudly in Nicaragua in partnership with international sex symbol Cory Bappert and Room101’s friends at Oliva.

Daruma will be available in one size, 6” x 50 Toro that will sell for an SRP of $12.99 per cigar. The brand will be distributed by Forged Cigar Company.

Coming soon…

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News: STG Acquires Room 101 Cigars, Hires Matt Booth

Crazy news from STG!  I have it on good authority that they were in the market for a boutique cigar company to purchase, I’m a little surprised at this though.  Considering the amount of money I heard thrown around,  Mr. Booth would have to be mad to not consider making a deal.  Obviously, he did! I’m hopeful that everyone involved makes the most of this opportunity! 

 

 

Scandinavian Tobacco Group (STG) announces today that the company has acquired the Room101 cigar brand from Matt Booth and has retained Booth as creative director.

 

 

The acquisition is limited to Room101 cigars and accessories and does not include any of Matt Booth’s other Room101 entities.

 

Régis Broersma, president of STG’s North America and Rest of World divisions said, “Our acquisition of Room101 Cigars is a strategic move for both STG and Matt Booth, and underpins our collective drive to shake up the category. Matt is a creative force and we’ve admired his ability to surprise and delight the market. On top of that, the Room101 cigar portfolio represents a blue ocean of blends and taste profiles we haven’t been playing in. So this acquisition gives us an even deeper opportunity to innovate and unlock the brand’s potential. We’re looking forward to tapping Matt’s boundless creativity, to doing some really cool cigar projects with him and to working alongside him to keep Room101 true to its roots.”   

 

Matt Booth said, “In my 13 years in this industry, I’ve fought hard to foster Room101’s stance in market and now it is time as a brand to ascend to the next level. This arrangement is nothing short of a watershed moment for myself and our brand family. Room101 Cigars has found its forever home with STG and I am extremely excited to be part of a company that is willing to invest in creative integrity and bold innovation. This partnership will empower Room101 Cigars to stretch outward and become the first true global craft brand in the category.”

Room101 Cigars complements STG’s handmade cigar portfolio which features a stable of heritage and boutique brands. 

 

Room101 will be represented exclusively by STG’s Forged Cigar Company. 

 

The transaction was completed on June 10, 2022. Terms of the deal are not being disclosed.

 

Régis concluded, “Our acquisition of Room101 Cigars represents our willingness to invest in brands with strong growth potential, and we will continue to explore opportunities to expand our market-leading portfolio.”

 

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S is a world-leading manufacturer of handmade and machine-rolled cigars with an annual production of more than four billion cigars. The Group holds market-leading positions in several categories and its products are sold in more than 100 markets. Scandinavian Tobacco Group is headquartered in Copenhagen, Denmark  and employs approximately 10,000 people globally. The Group is also the largest internet and catalog retailer of cigars and related accessories in the US, where STG has over 1 million active online consumers. For more information please visit www.st-group.com

 

About Room101 Cigars

Room101 entered the premium tobacco space in 2009, bringing transformative innovation to the category. Founder Matt Booth proudly served in a cast of characters and branding disruptors in the creation of what has ultimately become the boutique segment of the market. Inspired by the European jet set brands of the 1960s and anchored in Los Angeles, the Room101 portfolio includes Payback, 10th Annv, Doomsayer,  Farce, Hit and Run and The T, as well as Snake Shake, a limited edition release. Please visit www.room101cigars.com for more details.

 

About Forged Cigar Company

Developed to deepen support for the brick and mortar channel, Forged Cigar Company launched in 2021 as an independent national cigar distribution network. Bolstered by independent marketing and customized programming, Forged Cigar Company’s portfolio includes a curated mix of established and cult brands such as Partagas, La Gloria Cubana, Bolivar Cofradia, Diesel and Chillin’ Moose. Forged Cigar Company’s mission includes leveraging relationships with its proprietary network of cigar factories to deliver product innovations uniquely timed to meet retailer and consumer needs

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A Rant, A Gurkha Ghost and A Room101 Uncle Lee Cigar

It’s been a long week and it’ll be Thursday before I get another day off. This will be a short one as I have to work today. Tuesday was my last day off, and I had to pick my son up at Philly airport, so I decided I should kill some time at a cigar shop close to there, but I decided too late (it was snowing/raining and took longer than I thought to get there), so I just stopped in Jacoubs Cigar Shop in Ridley Park and picked up a few cigars. This place is four miles from PHL, so a little better planning in the future is in order. Had I thought of this an hour earlier I would have easily been able to have a relaxing smoke in the spacious lounge at the shop after selecting a cigar from the walk-in humidor. Jacoub, the owner, is a welcoming gent, and gave me a dime for the parking meter (bring change, the rates are fair). He said that the Gurkha Ghosts sold well for him, so I bought a couple of the Phantom and Spook sizes, because they are newer and I like perfectos and hadn’t smoked them yet. I smoked a Phantom later and really enjoyed it. The Phantom is a 5″ x 58 perfecto with a curly bun on the cap which pinches off easily, but a snip with a cutter opens it up better. The Brazillian Arapiraca wrapper is dark and oily and has a nice look, and has the dark cocoa flavor I like. In truth, when these first came out five or so years ago, it took me a while to warm to the blend, there was something I didn’t like a about the first several I smoked, and I wanted to like this cigar. Now I like it, and it’s one of my favorites in the Gurkha range. The prismy band is pretty spiffy too.

 

Which kinda leads into my rant, only because Gurkha seems to be a frequent target of this topic. Too often I see people on social media, and to a lesser extent in shops, stating as fact, that cigar X is “crap”, “garbage”, or some other word that states definitively that the cigars is sub-standard and unworthy of the title of cigar, as if that person was an expert on such things. This irritates me to no end. This is actually why I don’t review cigars per se, and don’t use a rating scale on my site, even though it would probably benefit me as manufacturers like ratings and would publicize my site more if I were to go that route. Here’s the thing: taste is subjective. Sure, there are objective qualities of cigars, construction, draw, combustion, but there are very few cigars that make it far with long-term problems in these areas. If a cigar tastes bad to me, that’s my problem, not the cigar’s problem, so the cigar isn’t a bad cigar. An example I like to use is this: I don’t like Lima beans, the flavor is disgusting to me, I can’t imagine how anyone would put sometime so vile in their mouths, but people eat them, and, presumably, like them! By that logic, obviously, Lima beans aren’t crap, they just aren’t for me. Let’s apply that to cigars, if we have a cigar and the flavor doesn’t appeal to us, let’s not go on social media and declare that brand Y, which, by the way, may have a huge, loyal following and has been in business for 20 years, is “crap”, but accept that maybe their cigars aren’t for us and move to the hundreds of other brands out there that may suit us better!

 

Now that I got that off my chest, which is a little congested this morning, lets circle back to a few nights past, when I cracked open a ten-count box of Room 101 Uncle Lees that I almost forgot I had and came across while rummaging around the humidor. Not complaining, misplacing a box of cigars in the humidor isn’t a bad problem to have. I bought this box after smoking an Uncle Lee at one of Matt Booth’s last events before he left Davidoff, so it’s been a few years. This cigar is presented in the 6½” x 50 Ranfla perfecto size, wrapped in tissue paper with a paper sleeve, much like the Chief Cool arrow and Johnny Tabacconaut series were. I love this blend, it has an Ecuador Habano wrapper, and Dominican and Nicaraguan fillers, but is has a flavor unlike any other cigar I’ve smoked. There’s an almost floral flavor that’s light and refreshing. It’s an interesting change of pace, and if I thought I would ever be able to replace these cigars, I’d probably smoke the other 9 cigars in the box pretty quick. I’ll ration them out as it is. Uncle Lee should be proud.

 

That’s all for this Sunday, until the next time,

 

CigarCraig

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A Recluse, A Johnny Tobacconaut and a Joya de Nicaragua Cigar

It seems like the last few days I’ve been reaching for Figurados for some reason, I think five of the last eight cigars I’ve smoked were shaped cigars in one way or another. I don’t know why that’s significant, it probably isn’t, it just happened to be what I grabbed. None of the cigars featured here are new appearances on this site. I craved some Recluse_OTG_Kanu1favorites this week, what can I say. I’ve had a couple Recluse OTG Kanu #1 in the humidor for three or four years, I figured Wednesday was a good day to smoke one of these.  The Kanu #1 is a cool 6″ x 54 box pressed perfecto, styled after a Kayak.  It has a little “bun” pigtail cap that easily pinches off so you don’t have to cut it. I don;t know if this is a case anymore, but originally the larger sizes (the #2 is 7″ x 52 and the #3 is 8 x 58) had little o-rings or something on the head of the cigar telling you where to cut, because the recommended cutting them a little higher to get thee best draw. The #1, withe the pigtail pinched off had a perfect draw. The OTG line has a Brazilian maduro wrapper, Cameroon binder and Dominican fillers. I happen to be a fan of maduro over Cameroon, so I’ve been a fan of this line since it came out in 2012.  It had a great bittersweet cocoa flavor with a little bit of spice. The Recluse line in general has been very good, I can’t recall a single cigar in their line-up that I didn’t really, really like. They are innovative and patient in their approach, and word on the street is that they will be releasing a TON of new sizes and line extensions at the show. It’s criminal that the FDA has companies like this in their cross hairs.

 

Room101_JohnnyTobacconaut_Ranflactic(1)Friday I decided to wrap up the week with a Room 101 Johnny Tobacconaut Ranflactic (6½” x 50). If you’ll recall, I’ve bitched about this before, that this size is mis-labeled on a ton of retailers websites as 5.5 x 50 b(including the site I linked to, don’t get me started on the lack of a Room 101 cigar website or an easy way to find it on Davidoff/Camacho’s sites), when it’s the Room 101 Ranfla size renamed to fit the astronaut theme of the brand. It blows my mind that this hasn’t been fixed, but I suppose in the grand scheme of things, it’s really not that big a deal. It just seems to stand out to me and I don’t often see mistakes like this. This particular cigar came from a Davidoff trade show sampler from last year’s show, which has some Avos, some Camachos and some BG Meyers. I have more that I purchased that come in the paper sleeve much like the original Room 101 OSOK. I was really blown away by the first one of these I smoked, and I continue to be a fan. The perfecto shaped cigar has a nice woody, toasty flavor and a great burn. I don’t know how available these are as they only made 3500 boxes of twenty and released them last year, but, considering they are rather pricey, they may still be around.

 

JoyadeNicaragua_CuatroCincoReservaEspecial_TorpedoYesterday I managed to install two ceiling fans with a minimum of profanities, which is something for me. After dinner I sat down with a Joya de Nicaragua Cuatro Cinco Reserva Especial Torpedo. Joya de Nicaragua came out with the original Cuatro Cinco in 2013 to celebrate 45 years of operations in Nicaragua. The following year they came out with this tweaked blend, the Reserva Especial. Oddly, this isn’t a Nicaraguan puro, it has a Dominican binder, but the rest is Nicaraguan with a Nicaraguan Habano wrapper and Nicaraguan filers. I felt like the original Edition Limitada Cuatro Cinco release was a fantastic cigar, I saw it as a refined version of the Antaño Dark Corojo, which is a favorite. This Reserva Especial seems to be missing something that the original limitada had. Here’s the dangerous thing with comparing cigars: The Reserva Especial is a great smoke, it’s got wonderful construction, great flavors, and I would absolutely love it if I wasn’t comparing it to the original. This is just me, and I’m sure there are people who see the Reserva as an improvement, which makes another point, everyone has different tastes. Joya remains one of my favorite brands, there are very few cigars in the lineup that I don’t enjoy.

 

That’s it for now. It’s the Fourth of July weekend, so be careful out there, have fun and smoke some great cigars. I have a Prime Living Magazine article due that I need to put the finishing touches on (on which I need to put the finishing touches?), then I’ll be getting on with my day. So, until the next time,

 

CigarCraig

 

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