Tag Archives: Matt Booth

News: STG Acquires Room 101 Cigars, Hires Matt Booth

Crazy news from STG!  I have it on good authority that they were in the market for a boutique cigar company to purchase, I’m a little surprised at this though.  Considering the amount of money I heard thrown around,  Mr. Booth would have to be mad to not consider making a deal.  Obviously, he did! I’m hopeful that everyone involved makes the most of this opportunity! 

 

 

Scandinavian Tobacco Group (STG) announces today that the company has acquired the Room101 cigar brand from Matt Booth and has retained Booth as creative director.

 

 

The acquisition is limited to Room101 cigars and accessories and does not include any of Matt Booth’s other Room101 entities.

 

Régis Broersma, president of STG’s North America and Rest of World divisions said, “Our acquisition of Room101 Cigars is a strategic move for both STG and Matt Booth, and underpins our collective drive to shake up the category. Matt is a creative force and we’ve admired his ability to surprise and delight the market. On top of that, the Room101 cigar portfolio represents a blue ocean of blends and taste profiles we haven’t been playing in. So this acquisition gives us an even deeper opportunity to innovate and unlock the brand’s potential. We’re looking forward to tapping Matt’s boundless creativity, to doing some really cool cigar projects with him and to working alongside him to keep Room101 true to its roots.”   

 

Matt Booth said, “In my 13 years in this industry, I’ve fought hard to foster Room101’s stance in market and now it is time as a brand to ascend to the next level. This arrangement is nothing short of a watershed moment for myself and our brand family. Room101 Cigars has found its forever home with STG and I am extremely excited to be part of a company that is willing to invest in creative integrity and bold innovation. This partnership will empower Room101 Cigars to stretch outward and become the first true global craft brand in the category.”

Room101 Cigars complements STG’s handmade cigar portfolio which features a stable of heritage and boutique brands. 

 

Room101 will be represented exclusively by STG’s Forged Cigar Company. 

 

The transaction was completed on June 10, 2022. Terms of the deal are not being disclosed.

 

Régis concluded, “Our acquisition of Room101 Cigars represents our willingness to invest in brands with strong growth potential, and we will continue to explore opportunities to expand our market-leading portfolio.”

 

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S is a world-leading manufacturer of handmade and machine-rolled cigars with an annual production of more than four billion cigars. The Group holds market-leading positions in several categories and its products are sold in more than 100 markets. Scandinavian Tobacco Group is headquartered in Copenhagen, Denmark  and employs approximately 10,000 people globally. The Group is also the largest internet and catalog retailer of cigars and related accessories in the US, where STG has over 1 million active online consumers. For more information please visit www.st-group.com

 

About Room101 Cigars

Room101 entered the premium tobacco space in 2009, bringing transformative innovation to the category. Founder Matt Booth proudly served in a cast of characters and branding disruptors in the creation of what has ultimately become the boutique segment of the market. Inspired by the European jet set brands of the 1960s and anchored in Los Angeles, the Room101 portfolio includes Payback, 10th Annv, Doomsayer,  Farce, Hit and Run and The T, as well as Snake Shake, a limited edition release. Please visit www.room101cigars.com for more details.

 

About Forged Cigar Company

Developed to deepen support for the brick and mortar channel, Forged Cigar Company launched in 2021 as an independent national cigar distribution network. Bolstered by independent marketing and customized programming, Forged Cigar Company’s portfolio includes a curated mix of established and cult brands such as Partagas, La Gloria Cubana, Bolivar Cofradia, Diesel and Chillin’ Moose. Forged Cigar Company’s mission includes leveraging relationships with its proprietary network of cigar factories to deliver product innovations uniquely timed to meet retailer and consumer needs

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Podcast: CigarCraig Podcast Episode Three

In episode three of the CigarCraig Podcast I talk about my annual Father’s day tradition of smoking a special cigar that was made to benefit the children orphaned by hurricane Mitch in 1998 and it’s origins, and talk for a few minutes with Room 101 brand owner, Matt Booth.

EsperanzaEsperanza para los Niños was a cigar that Christian Eiroa made in his Camacho Factory in 1999 along with several members of the alt.smokers.cigars Usenet group who flew down to Rancho Jamastran at Christian’s invitation in what might have been one of the first consumer factory tours. The resulting cigars sold for between $77 and $87 a box with about $37 per box going directly toward educating children who lost their parents in the aftermath of hurricane Mitch in late 1998. The cigars became available in July of 1999 and something like 2500 boxes were made. I purchased a box as a Father’s Day gift for myself in 2000, and will smoke the last one from that box in 2020.  The second part of the podcast features a post event interview with Matt Booth, who got his start with Christian Eiroa, so it ties together.


That’s all for now, until the next time,

 

CigarCraig

 

 

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Todos Las Dias, Farce and Truth and La Aurora at the Track

Happy Father’s Day to all the Dad’s out there, I know later today I’ll be digging out my traditional father’s day cigar for the 19th or 20th year (I’ve lost track…the cigars came out in 1998, but I think it was 1999 by the time I bought a box, can’t remember). I refer, of course, to the obscure Esperanza Para los Niños, which was made by Christian Eiroa when he owned Camacho as a charity project to help children orphaned by hurricane Mitch. The cigars have held up extremely well, and it’s through the kindness of several friends that I’ve been able to continue the tradition of smoking one on Father’s Day every year this long, and I might be good until 2020 when the last toro from the box I bought will go down.  Until cigar time rolls around, I got some typing to do, so lets recap some notable smokes I had this week!  I smoked another Todos las Dias from Dunbarton Tobacco and Trust this week. It’s no secret that I’m a fan of the brand, everything Steve has produced has been a win for my palate, but this liga TodosLaDias_DoubleWideBelicosohas been a slow starter for me. Maybe it’s because the first three examples I smoked didn’t draw well enough (moisture…ironic given Steve was checking internal humidity of each sample at the trade show, video here, and they came from multiple sources, they just have to be kept dryer, I guess). To recap, the Todos las Dias Double Wide Belicoso is a 4.75″x 60 figurado identical in size to the Joya de Nicaragua Antaño Gran Consul and the Rosalones 460, using the same molds and made in the same factory. It’s a Nicaraguan puro, with a sungrown Nicaraguan wrapper, and fillers from Esteli and Jalapa. This blend is growing on e finally, I’m starting to get the cocoa and a hint of the chili spice reported, and the cigar was great to the last drop. This is a cool shape, I still think I’m reaching for the TlD fourth in line in the regular DTT production, but it’s good, I like it.

 

CigarCigars_Room101_EventFriday was a special day in the small village of Frazer, PA. The CigarCigars store, just 1.7 miles from my home, was host to a cigar event featuring Matt Booth of Room 101 Cigars, and, as is their custom at this shop, the event was from noon to 3.  Normally this would cause me problems, life has Room101_Farce_Toronot been normal in recent months.  So I was able to be present for this auspicious event and hang out with Mr. Booth, although, culturally, Frazer, PA is pretty much polar opposite of what Mr Booth is used to…it’s not Amish country, but it’s not the Sunset Strip either…anyway, I had occasion to smoke the new Farce. This is important, and I can’t stress this enough, it’s Farce, not THE Farce…just Farce.  Very important to note. Farce is made in the Ventura factory in the DR, it’s a full flavored, complex and sophisticated blend and was Room101_T_Torovery nice.  I liked it, I picked up a couple and will smoke another very soon in a non-event environment. I also smoked The T, not Mr. T, it the Toro size. I had previously smoked an IPCPR sample of this collaboration between Booth, Caldwell and AJ Fernandez made in Nicaragua and really liked it, and this one was no different. It’s dark and rich and heavy and right up my alley. My biggest regret was setting it in an ashtray with a couple of inches left and Steve, the CigarCigars_Room101_Event2manager cleaning up after the event thinking I was done with it, which I was not…my bad. Watch for the next CigarCraig podcast in the next few days, by the way.  I highly recommend attending an event featuring Mr. Booth if you have the opportunity, he’s a gentleman and a scholar, and one who’s earned every one of his eccentricities.

 

Another annual family tradition which may seem odd to some is celebrating our granddaughters birthdays at the horse races.  There is a track that’s reasonably convenient to both sides of the family free to park and get in, had a family friendly picnic grove with tables and bounce houses and slides and playgrounds for the kids, of course, horse races, and is cigar friendly!  We try to get there early to get a good spot and have a cigar before everyone LaAurora_PreferidosEcuador_Coronagets there. I lit up a La Aurora Preferidos Emerald Ecuador Corona, and there’s a reason I usually light up something from La Aurora at family events. My daughter’s name is  Aurora, and I figure she’s not going to get upset at me for smoking a cigar if it’s got her name on it. Clever, eh? She’s a great kid, got me cigar related coffee for  Father’s day!  Anyway, I really was enjoying the crap out of that corona, what flavor and balance!  Nice tobacco sweetness I didn’t want to put down, and I felt bad standing off to the side after people started showing up. I wanted to join the party, eat lunch, but I wanted to enjoy the cigar too, it was one of the few times I wished I had chosen an even smaller cigar!  We stuck it out until the Ninth  (last) race, because Smoke En Fire was running, and we put $5 on it to win, which it did, and paid $9.50!  It was a beautiful day with family at a great horse park. I don’t know if Delaware Cigars still has their cigar festival there in the fall or not, but the coupe times I attended that event it was a good time!

 

That’s all for today. Time to get some stuff done!  Until the next time,

 

CigarCraig

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Odds and Ends, a L’Atetier, A La Flor Dominicana and Room 101

SugarSkullCigarsFirst, a couple of items I’ve come across in the past week that I think are of interest.  Since Halloween and Día de los Muertos are coming up, my friends at Custom Tobacco are offering two “Skull Candy” band designs to their portfolio of custom bands. Custom Tobacco specializes in custom banding, and the cigars they use are very good. I’ve had the pleasure of smoking their Briarmont Classic cigar a few years ago (here) and it was of excellent quality and flavor.  Check these folks out if you ever need some custom banded cigars.

My wife likes to point out unique cigar related items to me when she sees them, and this item falls under the “for the man who has everything” category, and is truly an over the top cigar accessory. The Emperador Cigar Chest has over 2,600 individual part to deliver a luxury cigar accessory. On top is a tourbillion timepiece (I don’t know what that is) made from over 300 pieces by a Swiss watchmaker, and surrounded by 24 individual glass tubes, each of which comes pre-packed with a Grand Cru cigar wrapped in four gold leaves (not sure what the cigar is either). This compartment is secured by a passcode, while the included cigar cutter, table lighter, and ashtray sit securely in a front drawer (apparently unprotected by any advanced security features). It pays equal attention to the care of your cigars, incorporating a world’s first self-regulating humidity system that needs neither water nor human intervention to keep a constant humidity level of 70% and an internal temperature between 61º and 65º F. I don’t quite understand the science behind something that controls humidity without water, but OK. I don’t expect to be reviewing this item.

 

LAtelier_La Mission_1989So I had some great cigars this week and a disappointment or two, and I’m not going to name names on the disappointment, lets just say I’m not the only one I’ve heard of being let down. I moved on to something else that night, and may (or may not) revisit that cigar another time.  I don’t see any value in posting negatives as, with all cigars, your mileage may vary.  One of the highlight cigars of the week was one I picked up on a recent visit to Holt’s store in Philly. I ended up buying various Pete Johnson cigars and one was the L’Atelier La Mission 1989, which is a  5 5/8″x 54 with a nice little pigtail cap. I had a feeling about this cigar when I picked it up, it just looked like it would be in my wheelhouse. It has a dark, oily San Andrés wrapper, binder from Nicaragua and Nicaraguan fillers. which includes Sancti Spíritus leaf, which is a hybrid of Pelo de Oro and Criollo.  This cigar started out with the spice one expects, and really develops into a rich, complex cigar that is a pleasure to smoke. I loved the espresso-ness of this cigar, I’d smoke this one again for sure.

 

LFD_1994_TangoThe next night I replaced my disappointing cigar with a La Flor Dominicana 1994 Tango, a neat little Rothschild size, 4½” x 48.  There are times when I have a cigar that lets me down and I just move on, and there are times when I just need another cigar to un-piss me off. This was such an occasion. The 1994 line is the company’s 20th anniversary cigar, commemorating two decades of doing things the right way and making great cigars.  This little LFD is a nice little cigar, rich, smooth and tasty.  This one also has a San Andrés wrapper, although not fermented to the maduro shade that many are. Like many LFD cigars, it’s a Dominican cigar with a punch, it’s not a mild cigar by any stretch, but full of flavor. I smoked their new La Nox earlier in the week too and was quite impressed, more on that another time.

 

IMG_2259Saturday we had tickets to see Brian Wilson of the Beach Boys in Atlantic City, but on the way there we stopped at the Wooden Indian for a Room 101 event with Matt Booth (and his area rep “Tom Smith”).  I was really looking forward to picking up a few more Johnny Tobacconauts, and got a few in the Ranflactic and Fileriod sizes. I lit up a Ranflactic and we hung out in the Wooden Indian’s Liga IMG_2260Privada Lounge as we had arrived quite early for the two o’clock event.  Matt says that he has originally wanted to call this Johnny Tobaccoseed, but ended up going with the astronaut theme instead, and who can argue that the astronaut on the box doesn’t look just like Matt?  Ironically, it turns out that Matt’s father is second cousins to the Wilsons of Beach Boys fame, and he was actually being serious when he told us that. The cigar IMG_2261was great, seeing Matt again was great, and Dave at The Wooden Indian always has great events.  If you were wondering, Matt didn’t make an appearance in my IPCPR Secret Question video, but I asked him what his answer would have been, and he said that Dave Lafferty (of Drew Estate) embodies the essence of Matt Booth, so he would play him in the Room 101 movie. I was expecting something more along the lines of Johnny Depp, but OK.  The event was great, then we went to AC, where I enjoyed a Room 101 San Andrés before the great concert, which my wife reviewed on her website here. While IMG_2266Brian Wilson may not be the best singer, and the years have not been kind to him, he is a legend, someone that artists like the Beatles idolized, and has surrounded himself with a great bunch of musicians. It was a treat hearing all the Beach Boys classics (Al Jardine was also there, so there were two of the original Beach Boys there). It capped off a great day, although the slot machines were not kind to us.

 

Anyway, that wraps up the week. I did smoke a tasty Leaf by Oscar Maduro also this week too, and there was a Asylum 13 Ogre Lancero that was great as well, although not as complex as it’s chubbier siblings. I have plenty more interesting cigars to smoke this week, hopefully there will be some great ones!  Until the next time,

 

CigarCraig

 

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Room 101 Big Payback and Matt Booth at the RMCF, an Island Jim and a Tatuaje

Room101_BigPayback_ChavalaAs I’m starting to sort out the videos I took at the Rocky Mountain Cigar Festival last weekend, I figured I’d start off with Matt Booth of Room 101 Cigars and just get it over with. One never know’s what to expect with Matt, always entertaining and after all is said and done, he’s a class guy.  His table was right next to the Halfwheel table, hence the comment a few moments into the video. Last night I smoked the Room 101 Big Payback Chavala, which is a 5″ x 50 classic robusto.  This is a value line for Room 101, made in Nicaragua, and coming in around the $5 mark.  I see this trend of value cigars, with the Tatuaje Tattoo and Illusione‘s Rothchild and Gigante, and it’s not bad.  The Chavala was a really great smoke, it burned perfectly and had a nice tobacco sweetness that I really enjoyed. I think this is a great smoke and will be picking up some more of these in the future.

 

Here’s the video with Matt.  I really need to better prepare myself for these things….

 




 

 

Friday was my birthday, 51, if you’re counting, so my wife took me out to Cigar Mojo down in King of Prussia, PA and we ordered a couple pizzas and sat around smoking cigars and watching TV!  I selected the new Island Jim by Oscar Valladares Tobacco and Company for my birthday smoke. Island Jim is Jim Robinson who owns the Leaf and Bean shops in the Pittsburgh area. He’s probably a Penguins fan, but I won’t hold that against him. This torpedo with the shaggy foot appealed to me for some reason, and of all the great cigars available in that shop, this one was the one I decided on.  The head of this has a Connecticut band and a Maduro band and is not capped, but does need a cut midway through the Connecticut stripe for a great draw.  I smoked this just about to that Connecticut stripe, it was that good. I don’t have any regrets at all about choosing this for my celebration cigar, it was smooth with a nice sweetness, and a unique flavor I couldn’t pinpoint. I suppose I’ll have to smoke another one eventually to see if I can nail that flavor down. The high point of the evening was having a childhood friend stop in and share a smoke. We’ll call him “Pat Smith”, and we grew up in the same neighborhood and played in our first garage bands together in the ’70s.  I hadn’t seen this guy in over 30 years, and closed the Mojo talking and smoking.  It was a very nice evening, although I wish people in the lounge had taken me up on the pizza offer…we had to bring a whole pie home!

 

Tatuaje_MummySaturday I selected a special cigar that Will Cooper sent me last year for my birthday, a Tatuaje Monster Series Mummy. This is a 7¾” x 47 cigar that had what I thought was a very Cuban smoking experience. It burned like a Havana, that is to say it was a little loosely rolled and burned pretty fast. The flavor also reminded me of a Havana a little, I can’t say specifically, which line, but the overall experience was reminiscent of a fine Cuban cigar. It has a little zing, but was still smooth and rich. I enjoyed the heck out of this cigar. I don’t have a great deal of experience with the Tatuaje brand, but what I have smoked I liked, and this was a really nice Saturday afternoon smoke. Thank you, Mr. Cooper, for this gift.  Sorry it took me a year to get to, but I think I timed it perfectly!

 

That’s it for now. Not sure what’s on the block for today, but it’s a holiday weekend, so I’ll be selecting something good for sure. Enjoy the weekend, and thanks for reading along!

 

Until the next time,

CigarCraig

 

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